All posts filed under: Innovation

Trackonomics and Fiona Dent are UKBAA Awards 2019 Finalists

12th June 2019
by Fiona Dent
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Affiliate marketing / Analytics / Angel Investing / Brands / Content Marketing / Data / E-commerce / Editorial / Enterprise Software / Innovation / Performance Marketing / Publishing / Start-ups / Venture Capital

I’m delighted to announce that myself and Trackonomics have been shortlisted for Best Woman-led Investment in Innovation at the UKBAA Angel Investment Awards 2019! This Award recognises the role taken by a woman investor in backing a highly innovative growth-focused business and who has brought not only risk capital, but significant added value to support the further growth and scale of the business. Both the Female investor(s) and entrepreneur are recognised and Awarded. The Trackonomics […]

Strong brands – why the Founder’s DNA matters

7th February 2019
by Fiona Dent
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Brands / Customer Experience / Founders / Innovation / Luxury / Start-ups / Strategic Marketing

La Perla seasonal store installation

Ada Masotti, otherwise known as “Golden Scissors”, was a meticulous and talented pattern cutter with an eye for beautiful fabrics and couture embellishment. She launched the premium lingerie brand La Perla in 1954, now known around the world as the byword for luxury lingerie. You’ll never find a La Perla store anywhere but the best global luxury fashion destinations. Creative credentials are often borrowed from art and adopted to provide showcase events like the retail […]