Author: Fiona Dent

Strong brands – why the Founder’s DNA matters

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Brands / Customer Experience / Founders / Innovation / Luxury / Start-ups / Strategic Marketing

Ada Masotti, otherwise known as “Golden Scissors”, was a meticulous and talented pattern cutter with an eye for beautiful fabrics and couture embellishment. She launched the premium lingerie brand La Perla in 1954, now known around the world as the byword for luxury lingerie. You’ll never find a La Perla store anywhere but the best global luxury fashion destinations. Creative credentials are often borrowed from art and adopted to provide showcase events like the retail […]