Trackonomics and Fiona Dent are UKBAA Awards 2019 Finalists

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I’m delighted to announce that myself and Trackonomics have been shortlisted for Best Woman-led Investment in Innovation at the UKBAA Angel Investment Awards 2019! This Award recognises the role taken by a woman investor in backing a highly innovative growth-focused business and who has brought not only risk capital, but significant added value to support the further growth and scale of the business. Both the Female investor(s) and entrepreneur are recognised and Awarded.

The Trackonomics investment of £1.2m was led by 24Haymarket the UK’s leading angel investor syndicate, of which I am an investor member. My deep experience in the disrupted media industry, pioneering new business models such as e-commerce, meant I was very impressed and excited by what Trackonomics Founder and CEO Hanan Mayaan and his team had achieved. Following the investment, I joined the Board as a Non-Executive Director in 2019 and leveraging my publishing industry knowledge, we have been collaborating to accelerate access to new partners and working with industry bodies such as the PPA

Trackonomics has signed some of the biggest content publishers in the world to its platform and is helping them drive exponential increases in revenues from their e-commerce initiatives. The Trackonomics platform helps content editors and commercial managers match affiliate links to relevant products, build monetised links and ensure those links are kept up to date for evergreen content. Their tools put everything together in one single dashboard, enabling digital media publishers to build direct commercial relationships with brands and start to exploit a new model more effectively, driving both increased revenues and efficiencies. Hanan and I are delighted for our collaboration to be recognised by the UKBAA.

The UKBAA Angel Investment Awards 2019 will be held at Illuminate at the Science Museum in London on Tuesday 2nd July. This fantastic event will recognise the fastest growing brands and acknowledge the founders, angels, crowd funders and early-stage venture capital investors behind them.

Find out more about how to get involved and celebrate with us by going to UKBAA Awards 2019.